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Effects of the media on body image allie kovar , a negative body image, young girls are looking to women with unrealistic body shapes as role models. Young people, alcohol and the media amanda atkinson, this report presents findings of a mixed-method study exploring how and the role of the media in health. The role played by social media in political participation and electoral campaigns role of mass media media in political participation and electoral. X negative media stereotypes (thugs, criminals, fools, x the most common “role models” depicted in media (eg, rap stars and nba players) imply limited.